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If you’ve ever wanted to bring your online business into the real world, this is a great way to test the waters. You’ll be able to really get the picture of how your online only business could work as a physical store, and you could definitely throw some numbers together to impress the working world at large!
So, without any further ado, here are some things to think about when questioning if it’s hard to set up a pop up shop. Because sure, there’s a lot of prep involved, and you need to know the UK’s stance on temporary stores, but it’s not as difficult as it first seems…
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Pop up shops are innately flexible. There’s a lot you can do with a temporary holding such as this, and you can be very creative with how you style it, and how you market it. Because of that, you can really flex your branding muscles here, and make sure people know who you are and what you’re offering.
Indeed, you could take your pop up from city to city, simply because of how small it is, and how quick it is to set up. So if you’re thinking about using a pop up to bring attention to your business, why not make your plan for the scheme a little more long term? Don’t be afraid to move around!
A Choice of Locations
You’ll also have a wide range of locations to choose from. When you’ve got a pop up store to make popular, you have to go where the customers are, rather sit and wait for them to come to you. And seeing as there are plenty of big shopping centers around the UK, with plenty of empty units for you to move into in the short term, you could be at the center of commerce.
Not to mention, when you’re in the right place (plus, as mentioned above, you can move amongst commercial centers very easily), and when people expect to see a range of shops, a pop up like yours gets a lot of notice. You’re new and you’re novelty, and even if people are only coming in to browse, you can hand out cards and/or free samples to draw them in further. And all thanks to your choice of location.
Easy Payment Options
A pop up shop might sound like it’ll be hard to cater for, in terms of payment options, because you’re only going to be around for a few days or a couple of weeks at most. How are you going to expect to pay for a whole checkout system to be implemented in that time? And will it really be worth the expense in the long run? Marketing sometimes incurs a loss, but for a small business, one like this is a worry.
However, when it comes to pop up shops, technology has moved with the times. There are plenty of new tech kits on the market to make payment easier to take, and if you’re worried about your own chances of making money during this scheme, try this. A portable credit card reader, that’s connected digitally and makes tracking money much easier to do, is indispensable to your pop up shop plans. So don’t let the payment options hold you back here!
A Variation in Costs
Of course, there are a couple of down sides, and the main one to remember here is that some locations are going to cost more than others. If you’re going to set up in London, for example, it would cost you a whole lot more than going somewhere like Brighton or Birmingham. Thankfully, you’re not sinking any real or long term profits into this scheme, and you’ll be able to only rent out a unit or use a short term marketing campaign to draw attention to it.
It takes a bit of planning, sure, but knowing where’s cheapest to go, compared to where it might be pricey but there’s a lot more footfall, could make or break your profit margins here. So think about how much you’d like to bring your online store into the real world – would it be worth it to weigh up these pros and cons in a serious manner?
Setting up a pop up shop doesn’t have to be a hard thing to do, as we’ve proved with the above points. Keep them in mind if you’ve got big ambitions for your online business’ potentially physical future.