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As a blogger of two years, I have had many a fight with design programmes whilst attempting to create images for my website. From the frustratingly basic Microsoft Word to the unnecessarily complicated Photoshop, I need something more straightforward and effective to do the job. When publishing content for the world to see you want to prepare good quality images, not just for your posts, but also for the social media platforms which you use to promote your content. Here are my tips on how to create great images for your blog.
Use a Good Design Platform
My personal preference for image creation is Canva. The platform is incredibly simple to use and they have a great selection of stock images for free and they even have a variety of templates available, making them perfect for anyone who doesn’t have confidence in their own design abilities. There is also the option to upgrade to CanvaPro, which has an even larger selection of images and tools.
Canva also provide a selection of document sizes, meaning you can select a size which you know will fit your blog and social media perfectly. It saves set up time too. Personally I like to use the Instagram post size for my featured image. This makes it adaptable for Facebook and of course Instagram too. I also always make sure to create a Pinterest image for each post as well, making it easy to share.
Use Your Branding Colours
When you first set up your blog you probably selected some key colours to use in your theme and other branding, such as your logo. If you haven’t, make a point of sorting these now. Just one or two colours that fit your content and personality well are all you need. Use these same colours in your images you create for your content. It will help them to look at home when posted on your blog, as well as making them identifiable when seen separately.
Choose a Font that Fits Your Brand
As with the colours you use, having a small selection of fonts which appear regularly on your blog is important. Look for something that suits your style. A pretty script font for a beauty blog for example. Maybe a typewriter font if you write about…well, writing. Spend some time selecting fonts which really reflect the personality of your content. If you can’t find a free font that you love, Font Bundles have an incredible selection to choose from including their Wonderful Font Bundle. The advantage of choosing something different is that fewer other blogs are likely to use the same font and so you’ll stand out a little more!
When your blog post title site within an image it wants to be eye catching enough to convince a potential reader that your blog is worth visiting. You want to share just enough information, without cramming the image. I’ve shared a couple of examples of my own blog image styles below to show you what I mean.
Choose a Striking Photo or Stock Image
Using a strong picture in the background of each blog image is the easiest way to draw readers in. Whilst having your title visible is likely to attract some clicks, we are visual beings and scroll social media very quickly. The photo used will be the first thing that catches someones eye.
If your blogging content contains a lot of your own photos then you’ll already have an abundance of backgrounds available to you. Simply upload these to your chosen design platform and drag and drop them into place. If, like me, you don’t take many photos yourself then stock photos are going to be your best friend. There are a number of great websites to use for these. My favourites include Design Bundles, Pixabay and Canva itself. A quick search with a keyword which fits your post title should do the trick. As an example, when creating my Five Frugal Things images I search for “money”.
Add Your Domain Name
Finally, make sure your name is on your work. No, we aren’t in school anymore. Yes, your work can become lost in the corners of the internet. Whilst at first you may share your images on your on social media accounts and your blog itself, the may go wandering. A share here, and a copy and paste there and soon the links back to your site can become disconnected.
To make sure that viewers always know where to find the original content, place your domain name somewhere within your images. I always just add “sunshineandrain.info” at the bottom of the title banner or base of the image. This is enough for someone to search for and find me quickly and with ease.
Now that you’ve taken the time to set up your colours and fonts, each new image will take you no time at all. Canva saves the designs you create on your home page. These can become your templates to be used again and again. A lot of work goes into creating good blogging content. Keep things easy for yourself and enjoy the process!
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