Steps to Improve Morale based on your Company Culture

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Company culture is a combination of multiple shared values, attitudes, and goals that each contribute directly to a company’s morale. If your company’s morale is lacking, it may be time to address the culture head-on. Below are suggestions to address your company’s values, attitudes, and goals, with direct ideas on how to involve your colleagues in each step.  



Many smaller companies or startups If your values are defined, are they practised? And, if they are not defined at all, it’s time to change that. 


  • If you have some ideas for what values you want your company to uphold, but don’t have them written, brainstorm a company mission statement with your colleagues. Whether you use each of the suggestions or not to integrate them into the mission statement isn’t the important part; each employee will be heard. If you need suggestions on how to create a mission statement that upholds company values, check out this guide.

  • Make sure your values are authentic and distinctive. Saying that your values are “honesty” is obvious. No company’s value should be dishonest, right?  So, really consider what values make up your company culture. Being specific will help your teammates understand the importance of your values. 


  • Reward the values within the company with compensation, whether monetarily, or with other benefits. Compensation is a driving factor in how an employee conducts their business life. Try having monthly awards for those who uphold the company values, mentioning teams or individuals in emails, or other celebratory ways to encourage the values permeate the company morale. 


Correcting attitude without attitude does not improve company morale. If your employees look to you to know what attitude they should adopt, then it’s time for you to check your negative attitude. However, attitude goes a lot further than that. Company morale is ultimately the attitude that permeates every interaction within your company. 


  • Introduce important customer service skills, but don’t just preach them. Practice great customer service skills yourself. How you interact with customers will be a reflection of how your company interacts behind closed doors. 


  • Be honest with yourself. If you are constantly stressed, then coworkers are also going to pick up on this attitude. Whether you need to stop spreading yourself thin, or if you need to ask someone to help out, don’t let it affect the attitude of your team. Be honest when you need help.

  • Don’t hire yes-people. Or rather, don’t encourage your existing coworker, colleagues, and teammates to be yes people. Encourage discussion, by creating a safe and open environment. If people are shut down, they are less likely to continue contributing. When this happens, you won’t be able to keep your great colleagues on board and when you do, their stressed or negative attitudes begin creeping into company morale.


If the shared goals of your company are only discussed with some of the higher echelons, your employees may be feeling like plebs who not only don’t understand your goals, they may not even care about them. Stating a goal is not enough to convince your employees or coworkers to be on board with the goal. Sure, it’s the first step, but it simply isn’t enough to state the mission or goals of a company, then walk away. 

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  • Discuss goals within your team. Instead of just focusing on a huge over-arching goal, ask your coworkers, cofounders, and employees what their individual business goals might be. Small goals add to a larger goal, and when everyone’s voice within a company is heard, then company morale is based not on vague goals, but individual goals contributing to a larger, cohesive goal.


  • Introduce themed weeks to keep employees focused. Even if you are a small start-up or creative company, the level of focus towards an intended goal is only as conducive as a plan. 


  • Be on the same page! When part of a company feels in the dark, they’re not going to do their best. Be transparent with goals whenever possible.

  • Be specific when it comes to goals. There is no place for vagueness or ambiguity when setting goals. Offer measurable ways to improve an individual’s goals and

  • Provide knowledge surrounding the company goals. Make goals easy to understand, and easily accessible. Daily decisions should be based on easily understood goods.

  • Reward those who work towards the company goals. Again, this could be in the form of monetary benefits, might be allowing more work-from-home hours, or something more specific to the individual. 


Improving company morale by focusing on your company culture will improve your company’s bottom line while also offering benefits to the colleagues you surround yourself with. High-morale leads to an increase in creativity, reduces burnout, and creates an open environment to discuss and brainstorm ways to make your company better.

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